Sasak people and Balinese dominate Lombok, but Javanese also can be found in West Nusa Tenggara. Arab, Bugis and Chinese also live in this area. Most of Sasak people are Muslim and they value modesty, meaning visitors should respect their belief.

The Conducive environment in Bali is supported by the Balinese philosophy of life, called "Tri Hita Karana". Tri Hita Karana dictates that happines can only be achieved if there are hamonious relationship between human and Gods; between human and their community; and between human and nature (its surronding). This philosophy has become a way of life among the Balinese, and is practiced in their daily life.

The advent of the Demak Sultanate in Central Java had a huge impact on the spread of the teachings of Islam in West Nusa Tenggara. The influence of Islam in West Nusa Tenggara was generally brought by the Malays. The influence of Islam in Bima can not be separated from the support of King I Maliingkaang Daeng-Mannyonriq of Makassar, who was then known as Karaeng Matoaya who played an important role in the spread of Islam in the region.

The best-known place on the south coast is Lombok's Kuta Beach (Sometime spelt 'Kute Beach'), a magnificent stretch of white sand and blue sea with rugged hills rising around it, but not much else. Plenty of good waves break on the reefs around here - many supposedly “Secret”. There are lefts and rights in the bay in front of Kuta, and some more on reefs east of Tanjung Aan.

Other Places; Mount Rinjani, Senggigi Beach, Gili Meno, Gili Trawangan, Kuta Beach, Selongbelanak Beach, Mawun Beach, Gili Nanggu, Lakey Beach, Segara Anak Lake, Mount Tambora, Moyo Island, Sumbawa Island, etc.

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